Address for Success
Hospitality, Podcast ↓
Address for Success
Almost two thirds of restaurants will fail in their first year. The number one reason for their demise? Their address.
That's right. Open any textbook about launching restaurants and one moth-eaten mantra for surefire success is location, location, location.
The standard advice is to determine demographic factors such as the median age and income in a chosen neighbourhood.
If only things were that simple.
Distrkt feature on The Recipe, a podcast about the new generation of restaurants and the people behind them. Episode 4, Address for Success hears four very different stories about the luck, logic and lore of finding the right location for a restaurant.
Distrkt Co-founder, Camilla, explains why certain restaurant operators succeed in finding a prime location while others struggle.
One of Denmark’s leading chefs, Torsten Vildgaard, explains why it’s taken him almost three years to find the right spot for his new restaurant in Copenhagen.
American chef Matt Orlando discusses the fluctuating fortunes of locating his restaurant, Amass, in what has long been one of Copenhagen’s least accessible locations.
British chef Darren Brown describes what it's like running a seasonal, ethical, and local restaurant in an English market town.
