In 2018 the Fashion Re-Told pop up was located in Sloane Street, but their second year Howard de Walden have partnered with Harrods to donate a temporary shop to the campaign at 51 Marylebone High Street. The shop has been given an elaborate and eye catching decoration that includes a striking entrance designed by luxury florist Flowerbx.
The retail space is inspired by an English summer garden and has also been scented by another NSPCC supporter Jo Malone.
The pop-up is staffed jointly by Harrods and NSPCC volunteers, and is selling designer menswear, womanswear, childrenswear as well as accessories, which have all been donated by Harrods. The brands that are stocked in this pop up include Ralph Lauren, Chloé,, Belstaff, Calvin Klein, Dunhill, Stella McCartney, Self-Portrait and many more, all being sold at a 50% discount to encourage sales.
Michael Ward, managing director at Harrods, said: "With Fashion Re-Told, our ambition is to change the public’s perception of charitable shopping by offering a Harrods level of service, product range and shopping experience. We want Fashion Re-Told customers to leave not only knowing that they have raised money for a hugely important cause, but also having bought a luxury item and experienced a truly unique shopping experience."
The shop will be open until June 2nd 2019 and the property was donated by the Marylebone landlord The Howard de Walden Estate